Arfah, Lita. “Implementing Ai-Driven Digital Marketing Strategies in Fashion MSMEs: An Analysis of Adoption and Entrepreneurial Practices”. International Journal of Applied Finance and Business Studies 13, no. 1 (June 30, 2025): 148–157. Accessed April 23, 2026. https://www.ijafibs.pelnus.ac.id/index.php/ijafibs/article/view/358.