MELAWATI, H. .; HUSEIN, A. E. . The influence of brand awareness, brand ambassador, and brand image on the purchasing decision of viva beauty products in Batam City. International Journal of Applied Finance and Business Studies, [S. l.], v. 13, n. 3, p. 564–473, 2025. DOI: 10.35335/ijafibs.v13i3.440. Disponível em: https://www.ijafibs.pelnus.ac.id/index.php/ijafibs/article/view/440. Acesso em: 21 apr. 2026.