ARFAH, L. . The influence of janji jiwa coffee’s brand image on consumer purchase decisions: A consumer psychology approach in Pekanbaru. International Journal of Applied Finance and Business Studies, [S. l.], v. 12, n. 4, p. 236–242, 2025. DOI: 10.35335/ijafibs.v12i4.328. Disponível em: https://www.ijafibs.pelnus.ac.id/index.php/ijafibs/article/view/328. Acesso em: 23 apr. 2026.