Lim, D., Sanduo, A., Andrian, J., Andrian, J. and Junior Samudra, V. 2023. Customer satisfaction and brand loyalty for the apple brand in batam city: understanding the influential factors. International Journal of Applied Finance and Business Studies. 11, 2 (Sep. 2023), 129–138. DOI:https://doi.org/10.35335/ijafibs.v11i2.86.